PocketWizard Introduces a Major Firmware Upgrade: The E Release for Extended Range, Enhanced Reliability, and Expanded Features

The E Release is Available for the Plus III and Plus IV Radio Triggers
sold in North and South America

South Burlington,VT, September 10, 2019: PocketWizard is pleased to announce the availability of the E Release, a firmware upgrade for PocketWizard Plus III and Plus IV radios sold in North and South America. The E Release delivers significant benefits for photographers including a tremendous triggering distance that is more than double our current range with more than double the number of available Channels. The result is a radio trigger that delivers unparalleled reliability for the photographer who doesn't want to miss a shot.

PocketWizard does not make Disposable Products

Scott Hamilton, one of the founders of PocketWizard noted, "For the past 29 years, PocketWizard has been making radio triggers for photographers using the same reliable radio technology and it has served us well. We have a reputation of making quality products that withstand the test of time. Our users know that if they buy a radio today, it will still work with the radios that they may have purchased 10 or even 15 years ago. This compatibility is important to us because we care about our customers and we care about the environment. We feel good that our products are not ending up in the landfills due to obsolescence. Our radios are not designed to be disposable. 

"However, our current technology has limited ourability to make enhancements. We want to add new features and allow photographers to do even more with our radio triggers and we want to keep that compatibility. Now with the E Release, we can create new products with more features AND have them be compatible with the radios they already own. The E Release is paving the way for the evolution of PocketWizard."

To see the E Release in action, check out our blog where we follow Vermont photographer Michael Heeney in a difficult shooting situation with 3 remote cameras at a good distance in an environment that would normally challenge radio transmission - in and among the rocks and water.

The Evolution of PocketWizard - Upgrade for New Features

The upgrade is available to purchase for only $9.99 USD directly from PocketWizard. Any new PocketWizard Plus III or Plus IV purchased on or after September 1, 2019 from an authorized US or Canadian PocketWizard dealer is eligible for a free firmware upgrade.

Currently,the E Release is only available for the FCC frequency PocketWizard Plus III and Plus IV but it will soon be available for more models. Refer to our E Release website for more information and subscribe to our newsletter.

About PocketWizard

PocketWizard creates wireless triggering systems used by top photographers around the world. Made in the USA, PocketWizard is the industry leader for wireless control of cameras, remote flash and strobe lighting including high speed sync and the patented HyperSync technology for full power flash to sync at high shutter speeds. With options for TTL, intervalometer, multi-zone and sequential triggering and more, PocketWizard supports the photographer's creative vision. Celebrating their 30thyear of business,

PocketWizard makes it possible. PocketWizard products are sold at fine camera and electronic retailers around the world. Visit www.pocketwizard.com to learn more.