Sports Photographers around the world can now have Custom IDs
installed in their Plus III radios.

1134Plus_III_CID_screen_only.jpg South Burlington, VT – January 16, 2015 – LPA Design, manufacturers of PocketWizard Photo Products, announces the immediate availability of Custom IDs for Plus III radios.  In light of the recent retirement of the MultiMAX Transceiver, we felt it was very important to offer a Custom ID solution for Sports Shooters and other photographers who shoot in crowded venues.

What is a Custom ID?  It is a private digital code that no one can trigger but you.  It is a premium service offered exclusively by PocketWizard.  In hyper-crowded shooting environments, such as large sporting events, Custom IDs give you the confidence to know that your remote flash or camera can only be triggered by you and not any other photographer.  It is a unique code installed on top of an existing PocketWizard frequency replacing one of your normal Channels with your new custom code and frequency combination.

No other manufacturer offers such a valuable service.  Custom ID’s are $95 per ID per unit and this service is only available directly through LPA Design, the manufacturer of PocketWizard products. There is no set-up fee and the customer is responsible for all shipping costs.

Plus III Custom IDs are compatible with MultiMAX Custom IDs.  MultiMAX firmware version 7.50 and later has a feature for moving a Custom ID to a different frequency.  Plus III Custom IDs are set to fixed frequencies.  You will need to match your MultiMAX frequency to the Plus III.  Learn more here:

How do you get a Custom ID? 

You must first own at least two Custom ID-capable radios like the Plus III or MultiMAX.  LPA Design only sells radios through dealers, but the Custom ID service can only be performed at LPA Design (that’s how we guarantee unique IDs).  We recommend you buy your Plus III radios from your favorite PocketWizard dealer and drop-ship them directly to LPA Design for Custom ID installation. Please send an email to [email protected]  with your contact information prior to ordering the radios. We will contact you for payment and final shipping arrangements when we receive your radios.

Visit the PocketWizard Global Dealer Locator to find a PocketWizard dealer nearest you. 
Remember that there are different frequencies for different parts of the world.  Be sure to purchase the correct frequency for your world region.

Turn-around Time:

Our normal turn-around time for Custom ID installation is 2 weeks. We understand you need your gear back as soon as possible so we will do what we can to shorten that time. If you need to get your radios prioritized, we offer an expedite service for $50 – your radios are put in the priority queue. This doesn’t guarantee a specific return date, but it does get you moved to the top of the queue.  We try our best to honor special requests.  Shipping is your responsibility both ways.


Consider upgrading your older non-USB MultiMAX or MAX radios! We have two upgrade options available:  upgrade to Plus III or upgrade to USB-capable MultiMAX.  Only non-USB MultiMAX or MAX radios qualify for this limited time offer. This upgrade is not available for any other PocketWizard model such as Classics or Plus/Plus II units.  Upgrade offer ends 7/1/2015. This upgrade offer is available with or without Custom ID installation.

•    Upgrade to Plus III radios - $75 per unit as long as the MultiMAX or MAX
      LCD display is intact.
•    Upgrade to USB-Capable MultiMAX radios - $195 per unit (limited supply).
      Hold down “A” on power-up – if your MultiMAX displays version 6.xx or
      earlier, you could benefit from an upgrade!

About PocketWizard

Incorporating the latest radio technology, PocketWizard radio triggers exceed the demands of the professional and serious amateur photographer with durability, ease of use, advanced capabilities and legendary reliability.  PocketWizard products, including the PlusX, PLUS III, MiniTT1 and FlexTT5 are made by LPA Design, based in South Burlington, Vermont and sold by distributors around the world.

Heather Simons
[email protected]
(802) 658-0038 ext 3